A PIM system (product information management system) is not only indispensable for managing product information; it is also invaluable for optimizing your e-commerce website. For instance, with Catalogger PIM, all product information can be retrieved, related items and accessories can be linked, and advanced filters can be set up.
The more information, the happier the customer will be. Web pages that are richly filled with product information and relevant texts will therefore score much higher in search engine results.
In the Catalogger PIM system, all available product information can be retrieved from Excel, text documents and an ERP system. Images, technical drawings, CAD files and PDF downloads are also saved in the PIM. And where the ERP often does not have space for marketing texts and extensive (application) descriptions, there is more than enough room for them in PIM.
In addition to managing the product information, Catalogger PIM also allows you to set the desired navigation. The products are distributed across the different groups and subdivisions in a logical way, so that the website visitor experiences a logical structure in the range.
Customers have an increasing need for extensive product information, so the ETIM information is very valuable to your online store. Classified ETIM product information can be imported in Catalogger PIM.
Catalogger PIM allows you to make selections to send to a second or third online store. This allows for feeding different websites from the same source. Think of having a separate website for a certain brand, or an online store with a partial range for a specific target group.
Upselling and cross-selling are important marketing tools; they ensure more ordering convenience for your customer and often cause them to buy just a bit more. Upsell and cross-sell items can be linked to a product via the PIM. For instance, you can make a connection to items and accessories related to the product, or an alternative product if the chosen product is not in stock.
In order to quickly lead the visitor to the right product, extensive filters and indispensable. With the right product filters, the customer can find their desired item with just a few clicks, where without filters, they would likely need to go through various pages with similar items.
The product filters can be set entirely as desired via the Catalogger PIM system. A product filter can be created for virtually any piece of product information; from the delivery time to the brand, and from widths or diameters to consumption or the weight. The ETIM data can also conveniently be used for this.
Keeping track of product information without PIM becomes even more difficult when the range has to be managed in different languages. Fortunately, managing in different languages is no problem at all with Catalogger PIM. The PIM automatically copies language-independent product information to a different language, so only the translations need to be entered. Translations can also be easily exported and imported for an optimal collaboration with translation agencies.
Whether you have customer-specific items, offer a different range per country, or have a different product image for different countries; everything can be selected via the PIM system.
With the structured data from the PIM system, a complete e-commerce website can be set up, whereby the information is used to significantly improve the customer’s user experience.
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