Your online store can play a big part in increasing your turnover. And it doesn't even have to be complicated. The four steps below demonstrate that just a few adjustments can make a big difference. The most important thing? Making it as easy and interesting as possible for perspective customers to do business with you.

1. Create one place where all product information is available right away

Your online store is the place for your customers to find all information on your products. That is why it's important to give them the best overview possible. Adding specifications as well as manuals, safety sheets and pictures are some of the options available. This way, your customers will visit your online store knowing they will find all the information right there.

There are several solutions for a well-organized presentation of the available information. A compact collapsible chart in a fixed spot, or an extra menu with various tabs on the specific product page are some of those things.

2. Show customer-specific prices

Customers like to be able to simply log in and see their own prices and discounts. This way they can see what's going to be on the invoice. You could show either the net price or the gross price with the discount percentage, and any applicable delivery costs.

3. Send online orders to your customers' ERP system

Many big companies only allow ordering through the ERP system. With the result that these companies don't order from your online store. This can easily be resolved with so-called OCI integration. This integration allows your customers to simply fill up their shopping cart through your online store.

The difference is that, after the order has been placed, it is not immediately processed. Instead, it makes an intermediate stop at your customer's ERP system (employee no. 1), where it is accepted by the company (by employee no. 2) and incorporated into the system. After approval (by employee no. 2), the final order is placed with your company (the supplier), after which the order can be delivered.

4. A professional layout as a way of communicating

A picture says more than a thousand words, and the same goes for the graphic design of your house style and website. You are not just communicating through the texts, but even more so through the look & feel of your online store. After all, that is the first thing a visitor sees when they open up your website. First impressions are very important. To be able to clearly communicate with your visitors, it's important to have a website that is well taken care of and to carefully think about what you want to portray. Well though-out navigation will make it easier for your customers to do business with you and it will bring in more online orders. Ordering only takes one click of a button.

The right combination of picture, text, color and composition will make your website stand out and will give it a sense of professionalism and reliability. Whether they know it or not, this sense of professionalism is often the deciding factor for customers when it comes to ordering from your company.