E-mailing: Quick and easy with the MailList Controller

Using digital tools to keep clients informed is more and more common these days. Digital information services are often faster, more current and more cost-effective when compared to paper mailings. Guidance offers the MailList Controller: the ultimate solution to help you create and send your e-mailings.

The MailList Controller is a simple way to keep address lists up-to-date, to create mailings and newsletters, to send these by e-mail and to register response details. The MailList Controller has its own WYSIWYG editor that you can use to create your mailings and newsletters, but you can also use an external HTML editor. Guidance will help you design and implement the correct HTML templates.

Managing mailing lists

The MailList Controller uses Outlook, among other things, to send out mailings. All address details are kept in mailing lists that can be combined according to target group. If someone registers or deregisters for a particular newsletter or mailing, MailList Controller automatically processes the details. You can even arrange to have the program respond automatically.

Mail management

Whenever you send out a mailing, you naturally want to know what effect it has had. The MailList Controller provides an extensive report with an overview per mailing campaign of the numbers sent, the number of responses, the number of people who unsubscribed and the volume of mail still being processed. If the program is connected to your website, you can also see how many people have clicked through to the site and which pages they visited.